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As wedding content creation becomes a must-have service, couples are faced with a new question: how do you choose the right wedding content creator for your day? At Ivory Social , we believe it’s not just about finding someone with a good Instagram feed — it’s about choosing someone who understands your pace, your aesthetic, and the moments that matter quietly in between. Below, we’re sharing what to look for when deciding who should capture your wedding, through a content-fi

If you’ve been planning your wedding and spending time on Instagram or TikTok, you’ve probably come across the term wedding content creator . It’s one of the fastest-growing roles in the wedding industry, but what does it actually mean, and how is it different from a photographer or videographer? Here’s everything you need to know. A Wedding Content Creator, Explained A wedding content creator is there to capture your day as it naturally unfolds, in real time using an iPhone